Da SEO Journal

Did you ever hear the phrase, “Everything comes full circle”? The advertising business is what is called a cyclical process. A cyclical process is one where everything comes back to its original starting point. This is how it works. You have a product or an idea that you think you want to market over the internet. You then create a website yourself or you hire someone to do it for you. Before you can submit it to the search engines, you must optimize your site (called SEO, or search engine optimization). SEO is necessary to drive traffic or customers to your site. Customers search the internet through a search engine like Google or Yahoo, and they see your site and visit it. They decide to purchase a good or service from you. You have now generated a profit which you will not reinvest in new products or services to list on your site, which now must be optimized again… You get the idea. But, what drives this whole process? The search engines do because they are the ones sending customers to your site.

If you want customers to visit your site, you must get into the upper ranks of the major search engines. This does not mean you need to be number one. In fact, any SEO specialist that tells you he/she can make you number one on a major search engine is probably feeding a pile of lies. Most researchers will tell you that if you can get into positions four through eight, you are doing really well and it is there that you will stand the best chance for drawing customers. Spots one and two are usually reserved for high paying customers and very large companies.

There are several factors that will determine your success at SEO. The first is content. If you do not have professionally written content, you will not get your website listed high on the search results listings. Content does not mean keyword stuffing. That will get you banned from the search engines. You need to avoid using one keyword over and over. Use the three column technique to come up with a broad range of keyword phrases that are relevant to your site. Content means good quality ad copy that accurately describes the services or goods you are offering. Search engines have algorithms that they work by and one factor in that algorithm is the quality of your website’s content. Google’s executives will tell you that their goal is to find the most relevant sites, with the best quality content for the data that the user input to their search engines. Content is the key. If you are not comfortable with your content, hire a professional copywriter and ask them to work alongside your SEO specialist. “Two heads are better than one,” more than applies to this situation. Between the two of them, they should be able to develop content that will help you to score high with the search engines and get traffic to your site.