Da SEO Journal

Inbound links has been a major factor in the SERP with major search engines especially Google throughout the last 6 years; obviously major search engines failed to find another effective metric to relay on in ranking websites other than links. Hence what search engines try to do now is tightening the space for link traders by penalizing any website/web master that tries to game their algorithm.

SEO service provider those focus all their SEO efforts only on link building need to change their beliefs that inbound links will not harm a site, that has been changed , a reckless link building campaign might end up your website penalized by Google.

Google now observing very closely the groth/history of every website’s links, any extra ordinary changes in the your inbound links groth might rise a red flag some where in Google Plex that triggers a human review or you may end up with a penalty by Google Bot without any human interfere, yes links are still the main factor that decide your ranking but what has changed is which links can help and which cannot, further more you need to know before add a link also which of them are harmful to your website and which are not, here is some tips to help you to build health links:

• Do not go after quantity, quality matters more. You can use some factors like PR, crawling frequency and inbound links to find good resource of links.
• Keep checking Google Webmasters guidelines for new rules (i.e. links exchange had been declared to be against Google TOS).
• Inbound links might harm your websites, stop listening to those who saying that inbound link will not harm your website as they are beyond your control, actually they can, try always not to trigger any red flag; thinks that might trigger red flag is a huge jump in your link building velocity or large amount of inbound links pointing to your website using the exact same anchor, even if you are smart enough to trick the robot you will not be able to trick a human audit.

SEO consultant in Toronto and other locations need to live with the reality that search engines evolve every day, if you need to stay in the game you need to evolve with the same rate or even faster. With the huge amount of data that is Google collecting daily from users it is getting very hard to game the results, as Google set almost a red flag for any changes in your site (inbound links, search engine traffic and user behavior on your website), so even if you tricked Google bot there will be a human being checking these red flags and take instant action in case he finds and violation of Google TOS.

Finally you can join the social SEO activities and conferences in your city to expand you knowledge and build your network, SEO Toronto Meet UP is an example for search engine optimization and link building social activities.